Before becoming Doctor Ecomm, I bootstrapped a DTC brand from zero to over £4m+ in revenue — without outside funding, paid advisors, or an agency army.

I packed the first orders myself in a tiny office, learned every system by doing, then outsourced the day-to-day mundane tasks, delegated to trusted third parties and scaled the brand into a highly profitable seven-figure business that ultimately sold to a buyer.

That journey wasn’t luck — it was diagnosis, prescription, and disciplined treatment.

Before all that, I spent 15 years as a professional poker player — profiting seven figures across live and online games, and building the kind of patience, analysis, and risk discipline that later shaped how I ran my business. Poker teaches you to think probabilistically, manage uncertainty, and stay calm under pressure — all skills that translate surprisingly well to entrepreneurship. I bring that same mindset to the founders I work with today.

From transitioning to third-party logistics as volumes exploded, to building a loyal returning customer base through subscription and bundling tactics, to implementing retention-first marketing flows that drove LTV, every step was designed for long-term brand health — not just vanity metrics.

I built community, trust, and real margin — not just flashy growth curves. I diagnosed operational bottlenecks, prescribed scalable systems, and kept customer care at the heart of the practice.

When it came time to discharge the patient — a.k.a. sell the brand — I didn’t scramble to clean things up. It was a clean bill of health from the start: sound financials, documented workflows, and a clear pulse buyers could trust.

That’s what I bring as your advisor: not recycled prescriptions, but first-hand experience in treating and growing a business from the inside out. If your brand needs a fresh exam, treatment plan, or second opinion — the Doctor is in.